Cerba Research
Motion • Social • Brand
Cerba Research is a leading medical research company, providing specialist services for global pharmaceutical and biotech clinical trials from a network of more than 1,000 labs and 85 million patients across five continents.
We worked with Cerba to initiate a brand project aiming to revive the existing brand assets and bring more life to them. The creative team took to bringing more warmth to the colour palette and introduced animated dots, inspired by the logo, to make their communications more dynamic.
I learned the basics of Trapcode from the Maxon app, which is a 3D particle system plugin for After Effects, in order to assist with creating a brand awareness video and supporting social assets. These particles or ‘dots’ have now been used across much of Cerba’s content including event booth designs, workspace prints for use around their offices and other supporting documents.
Produced at AgencyUK